Thank you for the reply. I wish I had gotten that earlier. Here is the troubleshooting I went through.
Failed updating device PF-06310.
Cannot find unit after restart.
Please reboot your device and try updating again.
That was the [collapse]original message.
Then I tried on a Win XP machine. Forced unit into update mode by holding middle ftswitch.
Then I get this message:
erases dataShow More...
failed updating device PF-06310
error updating device
Back on OSX 10.6.6 I check Audio-Midi setup and realize that the operating system DOES in fact see my pitchfactor as a midi device just fine. It's Eventide Update utility that does not.
I then booted into Win 7 on my macbook with bootcamp. Then I finally had a successful update.
Man that was some work